Wild Fusion, SMC complete report on effective Digital Marketing Channels in Nigeria

Wild Fusion Digital Centre (WDC), a specialist training organisation in Digital Marketing, Digital Services and Digital Technologies has partnered with the School of Media and Communications, Pan-Atlantic University, Lagos, to complete a research into the most effective digital marketing channels in Nigeria.

The report which was done recently is titled ‘What Digital Marketing Channels are Effective in Nigeria? Marketer and Consumer Perspectives in Nigeria’, was carried out by surveying 384 Nigerian marketers and 416 consumers and their views pooled on Digital Channel Effectiveness.

The insights contained in the report can be used by marketers in Nigeria to appreciate how peers are employing digital in their marketing efforts, how to prioritize Digital Marketing channels, how to know which Digital Marketing channels to focus on to deliver good ROI, to know which is most relevant to what marketing objective, to know what the current state of play for digital channels in marketing is and what opportunities abound for the future, as well as chart the process for effective two-way communication with consumer in the consumer-decision journey.

Digital Marketing is an aspect of marketing that is becoming increasingly popular in Nigeria and is facilitated by multiple channels. A marketer’s core objective is to find channels that result in maximum two-way communication and a better overall ROI for the brand.

According to the Centre Manager of Wild Fusion, Tolu Olufiranye, the main objective of this research was to determine the most effective channels for marketing in Nigeria.

The report is already available for download.


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