AAAN launches AdCademy Masterclass for CEOs, senior executives
By Zion Rufus
In collaboration with Henley Business School and AdCademy, Association of Advertising Agencies of Nigeria (AAAN) has launched a two-day thought provoking advertising masterclass for top CEOs and senior executives.
Tagged “Business Approach To Marketing Communications”, the interactive session is scheduled to hold in 2022 at a soon to be disclosed date. Registration can be done on the AdCademy website; training fee is N200,000.
The impressive line up of facilitators include Professor Ben Laker, Henley Business School; Pepe Marais, Group CEO, Joe Public Limited; Asia Sowho, CMO, MTN Nigeria; Alex Goma, CEO, Grand Cereals Limited; and Professor John Pedley, Henley Business School.
Earlier in 2021, AAAN launched AdCademy in partnership with HBS. AdCademy is a Global Education and Innovative Marketing Communications Academy formed to provide educational services that would teach deep strategic thinking skills and practical advertising craft that will help practitioners and prospects to become first-class professionals.
It’s recently concluded masterclass which held in August, saw the emergence of Tecnovate Africa as winner and recipient of a N600,000 cash prize.
The programme was open to mid-level management staff in brand and client service, copywriters, artists, account/strategic planners, media managers and professionals involved in related functions in the private and public sectors and was facilitated by veteran industry experts from within and outside the country.
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