White Square Festival celebrates innovation in advertising, unveils 2023 winners

By Zion Rufus 

White Square, Europe’s renowned international creativity festival, has announced the winners of its highly anticipated 2023 edition. See full list of winners here

The festival, which celebrates excellence in communications, marketing, branding, and the creative industries, draws participants from around the world, fostering fresh ideas and recognizing individuals who embody socially responsible marketing and advocate for universal human values.

The international jury commended the overall quality of the festival’s entries and acknowledged the intense competition witnessed this year.

This year, White Square received an impressive 759 entries from communication, marketing, advertising, branding, digital, and PR agencies representing 35 countries. The Creative Contest, as in previous years, garnered the highest number of submissions, underscoring its popularity and relevance.

One of the festival’s key strengths lies in its commitment to maintaining a high level of judging, professional competence, and impartial evaluation of entries. Four international jury line-ups, consisting of experts from over 40 countries, meticulously reviewed the submissions.

These esteemed professionals possess worldwide recognition in the advertising industry, have won numerous awards, and boast extensive experience judging prestigious creativity festivals globally. The judging process involved two stages: the initial selection of the longlist of entries, followed by the creation of shortlists and the final determination of festival winners, including nominees for the coveted Grand Prix.

The Grand Jury, composed of the chairmen from the festival’s four major line-ups, played a pivotal role in selecting the recipient of the Grand Prix. The distinguished members of the Grand Jury include Michelangelo Cianciosi, Founder and CEO of The Bunch in Italy, serving as the Chairman of the Creative & Branding Jury; Kestrel Lee, Creative Lead/ECD at Integrated Solutions, Dentsu China, presiding over the Marketing & Digital Jury; Alex Teodorescu, Executive Producer at Saga Film in Romania, leading the Craft Jury; and Krassimir Papazov, Editor-in-chief of RedLink in Bulgaria, acting as Chairman of the Mass Media Jury.

White Square remains a beacon of creativity, promoting innovation, and honoring the remarkable achievements of professionals in the advertising and creative industries who exemplify the festival’s core values.


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