Baba Awopetu picks strategy and marketing consultancy job at Stragmar
By Abimbola Mohammed
Stragmar, a growth-focused strategic marketing consultancy company, U.K has named Baba Awopetu as its new strategy and marketing consultant. Awopetu is a highly accomplished senior business leader with vast exposure working across sales and marketing transformation.
Speaking with MARKETING EDGE Magazine on his new appointment, Awopetu explained what his role entails. His words: “I’m passionate about contributing to the communal marketing body of knowledge, which I do so through lecturing, coaching and writing. This role is focused on helping to transform Marketers, Marketing teams and performance. I will be using my experiences across various sectors, academia, and as a practitioner to deliver practical and powerful solutions.”
He continued: “As a highly accomplished senior business leader with vast exposure working across sales and marketing transformation, I have a proven track record of developing solutions, using strategic analysis to identify new opportunities for organisations. I’m also passionate about contributing to the communal marketing body of knowledge, which I do so through lecturing, coaching and writing.”
The marketing guru brings to this new and exciting job a wealth of experience as the Group Strategy & Marketing Director at Optegra, London, United Kingdom. Earlier, he was the Marketing Director, EMEA at Leica Microsystems UK, Head of Marketing OTC at Nutricia Advanced Medical Nutrition, Danone UK, Marketing Director, Med-Surg, Europe at Stryker, Marketing Manager at IMS Health, and Hospital Sales Specialist at Pharmacia, UK.
Awopetu explained further: “Marketing within the healthcare sector, which is on the cusp of a major transformation and doing this effectively, will require more than processes and techniques but will also impact people. At Stragmar we will train, coach as well as consult our clients to a brighter and growth-fuelled future. At the roots of what makes Stragmar unique is the diverse blend of experience and skills that we’ll deploy to map out the path for growth. Our motivational approach ensures that we direct and inspire teams to their growth potentials.”
Baba Awopetu has a BSc. Hons at University of Greenwich and also holds masters at university of Greenwich. He is a member of Africa Investment Group, the Medical Marketing Group, Cell Image Library, Medical European directors, Medical Device Opportunity Group, Harvard Business Review discussion group, The Journal of Medical Marketing, The Chartered Institute of Marketing (CIM), Levitt Group and many more.
Stragmar is a growth-focused strategic marketing consultancy that helps healthcare and medical technology organisations maximise value. They understand the ever-changing environment, and help clients energise their marketing to delight customers and achieve profitable growth.
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