Wetherheads: One-stop Solution Provider

Mr. Abi Iderawumi is a professional advertising practitioner and founder of Wetherheads Advertising Group Limited, which has grown with three subsidiaries in out-of-home advertising, creatives and brand management as well as signage and branding. Under his visionary leadership, the agency has grown to be one of the leading advertising companies in Nigeria.

Core competence

Wetherheads Advertising Group Limited operates as a 360-degree advertising agency, providing creative solutions to various organisations across different sectors of the economy, covering banking and finance, insurance, automobiles, hospitality, telecommunications, oil and gas, retail and services, educational and FMCG. The company offers marketing and advertising services through three key subsidiaries namely; Wetherheads Outdoor Limited (Out- of –Home), Wing Communications Limited, Wincomm (Creative and Brand Management) and Signcom Nigeria Limited (for Signage and branding).

For over two decades, Wetherheads Outdoor Limited has made significant contributions to the OOH sub-sector by introducing various billboard technologies such as Ultrawave, Ultramix, LED digital screens and lately, Bannerlite. Apart from advertising platforms in about 26 cities in Nigeria, the company has also evolved as a leading operator of several concessions in shopping malls and airports, including the recent approval to manage the multi-million naira advertising concessionary business at Murtala Mohammed Airport 2. The partnership with this major airport terminal in Nigeria will see Wetherheads drive the operations and marketing of the advertising assets towards profitability for all stakeholders.

Apart from this giant stride, Wetherheads unarguably has one of the largest spread of billboards in many strategic locations and major malls in Nigeria such as The Palms Lekki Mall, The Palms Ibadan, Polo Park Mall Enugu, iconic Tafawa Balewa Shopping Complex, The Arena Market, Tejuosho Shopping Complex among others. With these acquisitions, Wetherheads Outdoor has become advertisers delight in meeting their OOH needs at these premium locations. Furthermore, these acquisitions portend increasing differentiation and choices for savvy advertisers’ to align their expectations, needs and budget with ROI. To justify Wetherheads’ involvement with these key convergence centres is the sense of responsibility it has towards its clients which calls for increasing demand for deepening engagement with consumers, thereby, culminating in ultimate delivery of value to them.

Our mission

Our mission at Wetherheads has always been to drive exponential growth, focusing this to convert consumers to loyal customers. To this end, our OOH media planning services are research-oriented and target specific demographics that is derived from new ways of thinking to ensure that our clients’ positioning is assured in their respective but ever competitive milieu. Most importantly, is the positive customer experience that is embedded in our core value system which is in consonance with customers’ expectations. Other elements constituting our core value system, which are integrity, responsiveness and honesty have become key drivers of various milestones which Wetherheads has achieved with the young and market –driven talents in its stable.

Value added services

The creative and brand management subsidiary, Wincomm, has collaborated with various clients to transmute ideas into loyalty and profitability. Our goal is to translate ideas into positive brand equity and the success stories of numerous brands we have worked with attest to this fact. Our creative art of thinking and its scientific execution of ensuing strategies with precision are what differentiate our agency from the rest. We nurture brand from cradle to greatness. Today, we offer brand management and advertising services in above the line, below the line, media (TV, Radio, newspapers, social and Internet) retail design, web design and development, experiential marketing, events management and PR.

In order to ensure synergy, Wetherheads established Signcom Nigeria Limited as a brand communication and implementation service company in 1999.And today, Signcom offers interior and exterior sign solutions to a wide variety of clients which include Surveys and site analysis, Design, Permit processing, Fabrication, Installation as well as On-going preventive maintenance support. With a production facility boasting of precision engineering, Signcom is the preferred partner to major clients for supply of Pylon signs, Fascial & ATM signs, In-branch branding, Directory Signs, Merchandising kiosks and can also undertake rebranding projects for national roll-out.

All the above subsidiaries work in synergy to instigate pro-active end – to –end solutions to meet the clients’ needs. In addition, the group has become a one stop solution provider for major clients through a multi-disciplinary approach that involves cross functional teams to provide the needed dose for the health and sustenance of the brand. Our proprietary and analytical 4-D Process of DEFINE-DESIGN-DEVELOP-DEPLOY ensures that brands are developed to evoke a consistent and integrated brand experiences across various touch points. At Wetherheads, we are prepared to help you recession-proof your business by providing long term positioning and growth, while you maximise ROI and become category leaders in the midst of competition.

Our scorecard

Our achievement over the years has been phenomenal in terms of great brands which have derived their growth from specific interventions we have made in their businesses. These relationships have resulted in an upward growth trajectory and high profitability for our esteemed clients. We have partnered with various great brands; to mention a few such as Coca – Cola, Pinnacle Oil & Gas, FCMB, First Bank, Chivita, AIICO, 7UP, Chellarams Plc, NNPC, Nestle, Unilever, Jagal, Toyota, MTN, Airtel and Etisalat, Firebrands.