Wema Bank concludes 945 Game show, says it was a success
Wema Bank Plc has described its ground breaking ‘945 Game Show’ hosted live on Facebook as very successful.
Onome Odili, Head,Brand & Marketing Communications told MARKETING EDGE that the show introduced the bank to a whole lot of new consumers and expanded its brand equity across the country. She added that on the final day of the 24 day show, 21, 000 views were recorded across Nigeria.
“With about 80 per cent of the Nigerian population owning mobile phones, the new USSD banking platform has widened the reach of Wema Bank as confirmed by the 945 Game Show where winners emerged from all regions of the country. Over the past one month, tens of thousands of new accounts have been opened using *945#.
In the course of the game, every night at 9.45pm for 24 days, three winners emerged, clinching cash prizes of N90,000, N40,000 and N50,000 respectively in line with bank’s new USSD banking code *945#.
“If I expected a bank to host a game show I wouldn’t think of Facebook. If I thought about Facebook, I wouldn’t think of Wema Bank. But Wema Bank has shown that with age comes wisdom,” a statement from the bank, a Lagos-based digital marketing professional, Adekunle Adeniyi, said.
“Wema Bank has set the bar higher in terms of how banks market their products and reward customers who adopt new services.”
Executive Director at Wema Bank Plc, Folake Sanu, who co-hosted the last episode of the game show was a wonderful platform to reward and encourage Wema Bank customers to use the bank’s new USSD banking code *945#.
“Since its launch on July 7, *945# has made banking easier for Nigerians, a lot of whom have adopted the service. The bank which has plans to open new branches across the country following a national banking license obtained last year, has been able to deploy its USSD banking platform to parts of Nigeria it is yet to reach.