Dangote partners Jumia, reduces cement price online

Leading manufacturers of Cement, Dangote Cement Plc has partnered with Nigeria’s e-commerce giant, Jumia Nigeria, to sell its cement to customers online at a reduced price.

Customers are expected to buy the product online for N2, 500 per bag which is quite different from what is obtainable in the open market.

Dangote Cement Key Account Director, Mr. Chux Mogbolu, said the company was happy to have entered into a partnership with Jumia Nigeria.

Mogbolu stressed that such move would help the company to make its product available with ease to customers.

Based on the partnership, Nigerians and corporate bodies wishing to purchase a minimum of 300 bags of 50kg of Dangote Cement and above can now order on Jumia from the comfort of their rooms and see them delivered to any place of their choice without any extra cost for transportation.

Mogbolu, however, disclosed that the purchase would only be within Lagos, Port Harcourt and Abuja for now.

“Dangote Cement decided to work with Jumia Nigeria based on its credibility and excellent performance over the years in online shopping management,” adding that the new initiative would help arrest the scams perpetrated by online fraudsters who deceive the people by asking them to come and purchase Dangote Cement for N1, 000 per bag. For now, the pilot scheme is in Lagos, Abuja and Port Harcourt, but we can extend it to other cities depending on the level of demand and performance of the new deal”.

“With the deal, Nigerians in need of seamless supply of cement from Dangote can now place order and pay online and wait for the delivery in record time from any of Dangote’s nearest cement plants in Lagos, Port Harcourt or Abuja. We are starting with Minimum Order Quantity (MOQ) of 300, 600 and 900 bags. We may increase it, depending on demand surge as time goes on”, he said.

Speaking in the same vein, Chief Executive Officer (CEO), Jumia Nigeria, Mrs. Juliet Anammah, said the deal with Dangote Cement is part of efforts to deepen service delivery on Jumia Nigeria online platform.

Anammah said that the deal would be beneficial to all parties involved and deepen further online shopping in Nigeria as obtained all over the world where customers can get products ordered online.

According to her, “We deliver to the 36 states across Nigeria, and are able to reach neighborhoods and shoppers who traditionally have not had access to a wide variety of products and deals. This year, we also see the increasing interest in groceries and other FMCG products which reflect the increasing relevance of Black Friday to the average Nigerian”.


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