Unilever Nigeria unveils Idea Trophy 2021 9th edition for students
Unilever has unveiled the 9th edition of its Idea Trophy initiative for students.
Unilever’s Idea Trophy is an innovative business competition for full-time students; a youth development initiative designed to create an out-of-the-classroom learning experience which focuses on the development of personal and entrepreneurial competencies amongst students.
The FMCG giant announced: “We are looking for passionate and creative individuals with the ability to build on innovative strategies that will be a great fit with the project brief while being applicable to real business life. So, are you an undergraduate that is passionate, creative and innovative, between 200 and 400 level and able to bring more than expected?”
The Unilever Idea Trophy offers students a unique learning experience in all categories, and a creative marketing experience where they can figure out how business works in real life while developing their individual skills and competencies.
“As Africa’s top employer, our search for young talent is never-ending. It’s how we discover big business ideas that help us grow sustainably and grow we do. We believe that Brands with Purpose grow. So this year, we want you to do the things that will empower others! In doing so, developing yourself with various skills needed to challenge the status quo,” the Company stated.
Participants stand to gain experience working on a real business challenge; mentorship from experienced business leaders; access to resource toolkit and problem-solving frameworks; exposure to Unilever sustainability initiatives; exciting prizes and internship opportunities.
According to Unilever, students will be required to highlight the sales channels they intend to adopt; provide details on affordability and values that low-earning consumers desire in the current market; the activities they intend to run; the time period to be covered; the expected reach; the estimated budget; and the main KPI per channel.
All presentations must be Naijacentric, emotional, authentic, relevant, exciting enough to make people want to pick sunlight, and also drive talkability. Entries close January 29th, 2021.
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