TOTI Prima Lotto enters Nigeria’s market

…unveils Uti Nwachukwu as Brand Ambassador

With the growing profile of Lotto brands in the country, a new lottery company, TOTI Prima, has unveiled a lotto brand called “TOTI Prima Lotto”. It also unveiled media personality and former Big Brother Africa Reality Show winner, Uti Nwachukwu as its brand ambassador.

The lotto brand was unveiled at a colourful and impressive ceremony that took place last Sunday at the prestigious Civic Centre, Victoria Island, Lagos. The event witnessed the presence of the media, celebrities and Nigerians from all walks of life, including the representatives of the National Lottery Regulatory Commission (NLRC) and the Lagos State Lotteries Board who endorsed the transparency and openness of all activities of TOTI Prima Lotto.

Speaking at the launch, the Chairman, TOTI Prima, Mario Camilleri revealed that it took the company about two years of planning, market research and strategic mapping before it decided to enter Nigeria’s lotto market.

Camilleri explained that the company believes in Nigeria, her economy and her people and will contribute its own quota to making the economy more robust.

He added that the company feels the energy of the people and the vast opportunity in the land for companies that are ready to bring something refreshing to the people and the economy. “TOTI Prima is ready to give the people the game to fly their dream”, he said.

Speaking on the reason for picking the brand name, TOTI Prima, Camilleri said, “When it came to naming the company, I had one name that stood out for me. That name was TOTI Prima. TOTI was my father’s name. I have always believed that my father had the Midas touch and made a success out of everything he did. And this is my dream not only for us as a company, but also for our players. My father was a man of integrity and his name became synonymous with respect, good ethics and values, which will be the basis of our company. Sadly, he passed on 10 days ago; so he was unable to see this dream for the legacy of his name, become reality, though I am sure he is looking down on us tonight with pride”.

Mr. Toby Nwanede, Marketing/Business Development Manager of TOTI Prima Lotto, said the brand is set to take over the leadership of the lotto market, judging from its understanding of what customers want and the integrity and transparency of its operation.

According to him, “While most other operators have stuck with the traditional lotto style game, our new strategy is to create a game offering better odds, prizes and simpler game play. We are poised to provide a reliable platform that is based on integrity and transparency, as our live draws will be devoid of human interference. We will broadcast across social media channels every Tuesday, Thursday and Saturday. We passionately want to encourage people, not only to dream but be certain that their dreams will become reality”.

Nwachukwu ignited the audience’s passion during the raffle draw which he anchored to the admiration of the guests. Mr. Alibi Idowu won One Million Naira, as the very first winner of TOTI Prima draw.

The company also restated its readiness to penetrate the Nigerian market with the unveiling of its marketing communication campaigns in the form of radio jingles (English and pidgin), television commercials, outdoor visibility materials such as fascia boards, store danglers, table top stickers, signage, store front branding, cash point branding, and others.


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