Todd Kaplan takes helm as CMO of Kraft Heinz
By Felicia Nwosu
Marketing icon, Todd Kaplan, who exited PepsiCo last month following a distinguished 17-year tenure, has unveiled his new role as Chief Marketing Officer (CMO) of Kraft Heinz, North America.
Sharing the news of the new recognition on his LinkedIn post,he noted that in his new capacity, he will oversee a $22 billion collection of revered brands, such as Heinz, Kraft Macaroni & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables, Ore-Ida, Capri Sun, Cool Whip, Maxwell House, and Kool-Aid.
Kaplan intends to “redefine and revolutionize the future of food,” while also managing Kraft Heinz’s partnerships with plant-based pioneer NotCo and European condiment company Just Spices. He expressed enthusiasm for the company’s ongoing transformation, highlighting an unwavering commitment to creativity and innovation as drivers of business growth. Kaplan’s approach includes leveraging exceptional creativity, deeper cultural connections, and superior marketing, media, and digital capabilities.
Kaplan succeeds Diana Frost, who was promoted to global chief growth officer last November. Kraft Heinz has been actively enhancing its creative efforts, with Heinz recently launching its first global campaign in 150 years and making its largest media investment to date.
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