Nigerian Music Sensation, Tiwatayo Savage, popularly known as Tiwa Savage, has been unveiled as the new and first brand ambassador of Twisco Chocolate Powder Drink, a premium chocolate powder drink from the stable of Promasidor Nigeria Ltd.
The multi-talented and award-winning singer was unveiled at an exclusive media parley held at the corporate head office of Promasidor at Isolo, Lagos State.
Tiwa Savage was unveiled alongside her son, Jamil, to signpost the brand building objective and essence of the new product offering from the foremost dairy company. The new chocolate drink, according to Promasidor, “gives you the energy to succeed”.
Speaking on the choice of Tiwa savage as an ambassador of the premium brand, the Managing Director, Promasidor Nigeria, Mr. Anders Einarsson, said: “Tiwa Savage is a great Nigerian, multi award-winning singer and songwriter known home and abroad.
“She is a multi-talented Nigerian whose brand equity rating remains remarkably inspiring and admirable. Her personality and career exploits in the Nigerian and global entertainment is in sync with our brand building objectives and corporate values.”
Mr. Einarsson added: “Her tunes inspire and make it impossible to stop dancing. She gives us the power to dream. Tiwa is a great mum of a handsome and energetic boy named Jamil. She supports her son in achieving his dreams and this is what Twisco stands for.”
In her reaction after the unveiling and contract papers signing, Tiwa Savage stated that the new product from Promasidor, Twisco, will benefit a lot from her brand considering her cult-like following on social media.
“I have over 11 million followers on Instagram who are mostly kids and young people. Twisco chocolate drink helps you to achieve your dreams. My endorsement of this unique drink, coming from a great brand, will help build the brand to a large extent,” she said.
Earlier in an interview chat at the occasion, Promasidor Marketing Manager, MrAbiodunAyodeji said that the company launched the new product into the market with a view to offering the Nigerian consumers instant Chocolate Drink Powder that delivers optimal nutrition and energy for the day.
His words: “Twisco provides a mix of intense indulgent chocolate taste and enriched energy experience.It has a goodness of Cocoa, malt and milk. For us at Promasidor, we don’t just want to offer cocoa drink; we want to look at the needs of the Nigerian child. What do they want? What do they want to do? We know they want to be the best in anything they do, so Twisco helps them to power their dreams.”
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.
Promasidor Nigeria limited, produces, distributes and markets quality range of products such as Cowbell milk, Loya milk, Miksi milk, SunVita cereal, Top Tea and Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders, culinary and beverage products are affordable, delicious and good for all.
Photo caption: L-R – Managing Director, Promasidor Nigeria Ltd,Mr Anders Einarsson ,Nigerian Star Actress/ Singer,Tiwa Savage and Head of Commercial, Promasidor Nigeria Ltd Mario Russo during the unveiling of the Actress as Twisco Brand Ambassador and the launch of the Chocolate Powder drink in Lagos recently.