Nigerian ad agency X3M Ideas breaks longstanding barrier, secures Cannes Lions Shortlist

By Zion Rufus

X3M Ideas, a leading Nigerian advertising agency, has accomplished a remarkable milestone by becoming the first-ever truly Nigerian agency to be shortlisted at the prestigious Cannes Lions International Festival of Creativity.

The news of X3M Ideas’ inclusion in the Cannes Lions shortlist was met with great excitement and pride within the Nigerian advertising industry as it showcases the demolition of a long existing barrier for local agencies.

Steve Babaeko, CEO of X3M Ideas and President of the Association of Advertising Agencies in Nigeria, took to LinkedIn to express his delight. In his post, Babaeko shared the groundbreaking achievement and highlighted the agency’s determination to bring home Nigeria’s first lion.

He went on to acknowledge and commend for their relentless pursuit of excellence and for consistently pushing boundaries, ultimately placing Nigeria on the global stage. With unwavering determination, X3M Ideas is now focused on claiming the prestigious lion award, representing a monumental achievement for the agency and the entire nation.

The inclusion of X3M Ideas in the Cannes Lions shortlist not only celebrates the agency’s achievements but also represents a significant milestone for the Nigerian advertising industry as a whole. It also demonstrates the growing influence and creative prowess of Nigerian agencies on the global stage, showcasing the immense talent and potential within the country’s advertising ecosystem.

The announcement has also sparked a wave of support and encouragement from the Nigerian advertising community and the general public.

The Cannes Lions International Festival of Creativity is renowned as the ultimate global benchmark for creative excellence in the advertising industry. Each year, the festival brings together the world’s most exceptional advertising campaigns, agencies, and creative minds.

X3M Ideas has consistently demonstrated its commitment to pushing boundaries and setting new standards in the Nigerian advertising landscape. With a strong track record of delivering outstanding campaigns for a diverse range of clients, the agency has earned a reputation for its creativity, strategic thinking, and ability to connect with audiences.