Terragon appoints Wuraola Jinadu as VP, consumer business

In its bid to expand its service offering to more verticals and consolidate its position as Africa’s leading data and marketing technology company, Terragon has announced the appointment of Wuraola Jinadu as its new Vice President, Consumer Business.

Wuraola is a Commercial & Business Development leader in the technology industry and brings onboard over 13 years professional experience of consistently delivering top line revenue and bottom-line profitability.

She is a seasoned professional with an entrepreneurial spirit who leads teams to growth and market differentiation with a record of generating new business opportunities and developing lucrative partnerships across diverse industries.

Prior to joining Terragon, She was the Country Lead, Specialized Sales & Commercials at Vodacom Business Africa. She also worked at Venema Advies B.V. Nigeria, as Country Lead, Business Development.

At Terragon, Wuraola will be responsible for leading the efforts of the revenue team in the sales and deployment of Terragon’s solution to the Consumer Business sector which includes sub-verticals such as Healthcare, Betting & Gaming, Technology, Education, Advertising Agencies, E-commerce, Retail, Media and Entertainment,  amongst others.

Wuraola has a certificate in Essential Management Skills for Emerging Leaders from Harvard University, an MSc “with Distinction” in Computing Information Engineering from Robert Gordon University, U.K, and a BSc in Computer Science from Igbinedion University, Nigeria.

Speaking on the appointment, Ajay Mathur, the Company’s Chief Commercial Officer expressed optimism, stressing that Wuraola’s addition to the team will consolidate the team’s effort and accelerate the increasing growth that the business is seeing in the Consumer Business sector.

“Wura’s appointment comes at a very right time, when we are seeing some huge growth and potential in this sector. We had some huge wins in the past year with some leading companies in Betting and Gaming, Health, Agencies and Technology sectors. With her experience and track record of delivering top-line revenue and profitability, I have utmost confidence in her ability to further drive the team to achieve great results in this sector.”

Terragon is Africa’s leading data and enterprise marketing technology company with a presence in Nairobi, Accra, Johannesburg, Bangalore and headquarters in Lagos. Through its solutions (Enterprise CDP, TerragonPrime and TerragonPrime Lite), Terragon uses data and artificial intelligence to help leading brands (Enterprises and SMBs) intelligently connect to their customers at scale.

Terragon is Africa’s leading Data and Marketing Technology Company that helps organisations execute highly targeted campaigns by aggregating, enriching and activating consumer data for personalized experiences.

Terragon’s products (Terragon Customer Data Platform (CDP) for large enterprises, TerragonPrime Multi-Channel marketing solution for SMBs, Terragon PrimeLite for micro and small businesses) drive Brands’ “mobile-first” marketing strategy through robust consumer  intelligence powered by telcos and other data providers to deliver an expansive view of  the African consumer.


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