TBWA emerges 2024 Cannes Lions Regional Network of the Year (Sub-Saharan Africa)
By Zion Rufus
TBWA, renowned globally as The Disruption Company®️, has once again proven its innovative prowess by emerging as the 2024 Cannes Lions Regional Network of the Year for Sub-Saharan Africa.
This accolade which celebrates the Network’s relentless dedication to creativity, innovation, and impactful storytelling across the African continent, was announced on the penultimate day of the Festival.
According to Cannes Lions, the Regional Network of the Year award is given to the network that garners the most points for shortlisted and awarded entries across the region.
TBWA is a collective of 11,000 creative minds operating in agencies across more than 40 countries. Their unique approach, centered around the proprietary methodology of Disruption®️, allows them to create groundbreaking work for ambitious clients, delivering real and impactful results. This methodology is the glue that unifies their efforts, enabling them to consistently produce disruptive ideas that redefine brand engagement.
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