LIA announces 2023 Jury Presidents

London International Awards announces the Jury Presidents and Jurors for the 2023 Integration and Transformative Business Impact and Creative Use Of Data competitions.

Integration Jury President

Chaka Sobhani is Global Chief Creative Officer of Leo Burnett Worldwide and Chief Creative Officer Leo Burnett UK and Fallon UK. Chaka has 20 years of experience as an award-winning director, writer and creative director. That is 20 years of knowledge and creativity that will guide her as she leads this prestigious group of creatives whilst they view and discuss all the multi-channel/multi-platform work submitted in the Integration category.

On chairing the Integration jury, Chaka stated, “What can I say, I’m incredibly excited to be President of the Integration jury this year at LIA. I particularly love integrated, as the craft of creating a complete experience and journey for audiences has never been more challenging and rewarding. I can’t wait to dive in with my fellow jurors and get inspired by what can and has been created this year.

2023 Transformative Business Impact and Creative Use of Data Jury

Adam Ferrier, Chief Thinker at Thinkerbell is one of Australia’s leading creative strategists, and a consumer psychologist. Adam co-founded Thinkerbell – where they practice ‘measured magic’ – bringing together marketing science and hardcore creativity. His belief in ‘hardcore creativity’ will guide him as he leads the jury for Transformative Business Impact and Creative Use Of Data.

On judging LIA Ferrier said “Everyone knows the LIA trophies look the coolest, and are by far the most impressive on the agency shelf. LIA has always been an Awards Show that values the avant garde and brave, and it’s an honour to be chairing the Transformative Business Impact and Creative Use of Data Jury. This is the category that proves the geeks are the new vanguard of genuine business transformational creativity. When not judging you’ll be able to find us on the gaming floor counting cards.”

“It’s an honor to have Chaka Sobhani and Adam Ferrier as Jury Presidents. They are two of the most lauded creatives in the world. Selecting them to chair was an easy decision for us. Their credentials are impeccable. With them presiding over their respective juries nothing will be overlooked and only the most innovative and creative work will be awarded statues,” stated Barbara Levy, President of LIA.