N5b expended on media advertising for Covid-19 pandemic, says Advertisers Group
Heads of Advertising Sectoral Groups (HASG) stakeholders said members have spent over N5billion (five billion Naira) in the purchase of media space to drive publicity geared towards enlightening Nigeria public on measures to take to contain the novel deadly coronavirus pandemic code named Covid-19, currently devastating the global community.
In a statement made available to MARKETING EDGE and also published in some national dailies, the body commended the efforts of the Federal and State Governments and other stakeholders in their support to fight against the virus, noting that such intervention became expedient to save the lives of generality of Nigerians.
The body said: “We commend all our members and associates made up of television and radio stations, press, advertising media and OOH agencies and of course, advertisers, for all of their current support for the fight against Covid-19.”
It stated further: “Our members and associates have, through public announcement, public services updates, editorials, documentaries, video productions, digital placements and many other media placements supported the Federal and State Governments of Nigeria in bringing public awareness to this pandemic. We estimate that over N5b worth of Media spaces have been provided by the members for this cause so far.”
The advertorial, which was jointly signed by Heads of its member agencies, including Acting President of Advertisers Association of Nigeria (ADVAN), Mrs. Bunmi Adeniba, Association of Advertising Agencies of Nigeria (AAAN) President, Mr. Ikechi Odigbo, Media Independent Practitioners Association of Nigeria (MIPAN) President, Dr. Ken Onyeali Ikpe, President of Outdoor Advertising Association of Nigeria (OAAN), Mr. Emmanuel Ajufo and Chairman of Broadcasters Organisation of Nigeria (BON), Mrs. Sa’aa Ibrahim, urged all stakeholders not to relent in their selfless fight against the spread of the deadly virus till the war is won.
Recent report has it that there are 10,162 confirmed cases of Covid-19 in Nigeria, with Lagos recording 4,943 confirmed cases. Globally, countries have adopted a lockdown initiative which has proven effective in curbing the spread of the virus, and this is also being adopted in several states in Nigeria.
Recall that records had shown that Lagos, being the commercial capital and the most populated city in Nigeria, would be the highest risk state of Covid-19 outbreak. To curb the spread of the virus, the Lagos State government imposed a full lockdown and a stay-at-home directive, one week before the federal government lockdown all of which have been gradually eased off.
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