Home Tag "Youtube"

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the dominant player in video, which was the cable industry. When Amazon bought Whole Foods, they could compete against Kroger’s and Walmart. When Facebook bought WhatsApp, we could compete against telcos who used to charge 10 cents a text message, but not anymore.Now people […]

The rise of Gen-Z in influencer marketing

We’re looking at a generation of the next big disruptors, where the vast majority can’t imagine what the world would be like if social media didn’t exist. They are connected to the beat of the online world; to friends, businesses and have access to a plethora of information instantaneously. They are tech-savvy, know exactly what […]

Elev8 Media unveils biggest Billboard Tower in Lagos

The Lagos state Out-of-Home environment may never be the same again as Elev8 Media Nigeria formally and finally unveiled the biggest Digital billboard in the metropolis weekend. Tagged “The Tower of Oworo”, the billboard with an unprecedented height is the latest innovative Out-of-Home product in Nigeria located in one of the most strategic location that […]

YouTube week commences in Lagos

YouTube Nigeria has kicked off a whole week of activities, content premieres and fan meet-and-greet in Lagos, with the award of a number of Gold and Silver Play Buttons to local YouTube Creators. The week-long bootcamp has started and will culminate in a graduation ceremony and wrap party on Friday, 21 June. The event is […]

Google enhances blood donation with LifeBank

Going by available statistics, Nigeria has the fourth-highest maternal mortality rate in the world, accounting for 19% of all maternal deaths globally. Postpartum haemorrhaging (the loss of too much blood following birth) is the leading cause of such deaths. And the lack of infrastructure to get crucial blood supplies in Nigeria compounds this problem. One […]