WPP

WPP resets global agency model with Elevate28 plan to simplify operations, accelerate AI driven growth

WPP is restructuring its global agency system as it works to reduce operational complexity...

WPP targets £500 million in annual savings as profits plunge 71%

WPP has unveiled plans to cut £500 million in annual costs by 2028 as part of a...

WPP exposes $9 billion in client spending data through court filing

WPP has inadvertently made public detailed spending information for some of the world's...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

Hesz joins WPP as Co-Lead of new Strategy Architects Group

WPP has appointed holding company veteran Alex Hesz to the newly created role of...

WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international...

Havas eyes minority stake in WPP, signalling shake-up in global Ad industry

Havas may invest in WPP. This development could significantly change the power dynamics...

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...