Tag: Warc

Programmatic advertising and its threat to brand image

  Programmatic advertising is one of the kinds of advertising that have adverse...

Mobile Ad Spend to hit $98.3bn- Report

Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing...

TV tops Global ad spend with $141.8bn in 2016

Despite the rise of digital technology in advertising, Television topped global advertising...

UK advertising spending records 1.3% growth in Q1 2017

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m -...

$10,000 Warc Innovation Awards opens to clients’ agencies

A prize of $10,000 prize fund is available to be won by Brand Custodians and marketers'...