Transparency

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...

B2B decision makers show low trust in advertising

In today’s highly competitive market, trust has become critical for customer loyalty,...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

Leadership shift at IPG Mediabrands signals Strategic overhaul as Andrea Suarez steps away

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close,...

Global surge in AI digital assistant adoption signals new era of intelligent customer engagement

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby...

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again,...

2025 Ojude Oba car winner pays tribute to Adenuga, Glo

One of the winners of a brand new car from Glo, the major sponsor of the Ojude Oba...