strategy

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

Through Her Lens debuts in Lagos as Black At sparks global push for women’s equity in creative leadership

The inclusion platform Black At has launched the first edition of its global initiative...

Ukhurebor champions women in creativity: “We understand you and celebrate your work” at ‘Through Her Lens’

From the first light of morning to the amber glow of evening, the Alliance Française...

SanlamAllianz elevates Jacqueline Uche Agweh to drive next phase of leadership growth

SanlamAllianz General Insurance has formally installed  Jacqueline Uche Agweh as...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends far...

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

FEMI OBONG- DANIELS General Manager – Cool FM, Wazobia FM

Sector Focus: Media | Broadcasting | Youth Engagement | Corporate Leadership Measured,...

SERGE NOUJAIM Chief Executive Officer – Cool FM, Wazobia FM, Nigeria Info FM

Serge Noujaim is a dynamic force at the helm of Nigeria’s most iconic broadcast...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

Marketers need to revisit branding and marketing fundamentals – Kazeem

By Abimbola Mohammed Ilyas Kazeem, Marketing Director, Food Commercial Division...