Tag: storytelling

Leveraging power of storytelling through culture, authenticity

By Felicia Nwosu In today’s dynamic consumer landscape, successful brand communication...

Authenticity in Nigerian brands storytelling

By Oluwaseyi Lawal Storytelling is a powerful tool that brands can use to connect...

Harnessing the power of visual storytelling in video marketing

By Oluwaseyi Lawal In today's marketing landscape, video storytelling is a powerful...

The power of authenticity in brand storytelling

By Kingsley Odii In today’s fast-paced world where digital media dominates every...

Ufot tasks admen on the power of storytelling

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...

Showmax pays homage to Nigeria’s Storytelling heritage

By Joseph Ekeng Showmax, Africa's leading streaming service, is making a major move...

Can PR change the African landscape?

By Ralph Tathagata The days of writing and distributing news releases, pitching...

Incorporate storytelling in campaign messages – Odia

By Felicia Nwosu Jude Odia, Managing Director, Starcom Media Perspectives, has emphasised...

UBA calls for cultural amplification through storytelling

By Felicia Nwosu To unite and dignify Africa through its rich cultural heritage,...

Why storytelling should be a priority for marketers- Experts

By Zion Rufus Storytelling has evolved beyond “just marketing” as it now sits...