storytelling

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

SKOT Communications launches Academy to shape Global Storytellers

SKOT Communications, a global strategic communications consultancy, has launched...

Discovering  power of PR: Some thoughts I shared at the Africa global PR Week, Nairobi, Kenya

By Israel Opayemi The Africa Global Public Relations Week began in Nairobi, Kenya,...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with ads,...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Guinness keeps embracing cultural shifts and elevating storytelling to connect with Nigerians on a deeper level- Yinka Bakare, marketing and innovations director

 How have the Guinness brands become integrated into Nigerian social life and cultural...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up with...