storytelling

Pitcher Festival of Creativity extends 2026 dates as surge in entries signals rising creative competition across Africa

Pitcher Festival of Creativity has shifted the dates for its 2026 edition following...

‎How Diageo is unlocking culture in African market

‎Diageo's premium portfolio is unlocking culture in the African market by elevating...

Google dethrones Apple as AI fuels historic shift in global brand rankings – Kantar reveals

Google has surged past Apple to emerge as the world’s most valuable brand. This...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic brand...

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record speed....

From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...

Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi

Renowned filmmaker and creative strategist Femi Odugbemi has made a stirring call...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...