storytelling

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record speed....

From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...

Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi

Renowned filmmaker and creative strategist Femi Odugbemi has made a stirring call...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

SKOT Communications launches Academy to shape Global Storytellers

SKOT Communications, a global strategic communications consultancy, has launched...

Discovering  power of PR: Some thoughts I shared at the Africa global PR Week, Nairobi, Kenya

By Israel Opayemi The Africa Global Public Relations Week began in Nairobi, Kenya,...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with ads,...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Guinness keeps embracing cultural shifts and elevating storytelling to connect with Nigerians on a deeper level- Yinka Bakare, marketing and innovations director

 How have the Guinness brands become integrated into Nigerian social life and cultural...