Tag: storytelling

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

Skills PR pros should have – Expert

No doubt, the Integrated Marketing Communication (IMC) industry has been described...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

7 Brand Building Tips on Snapchat

For effective delivery of brand messages, storytelling is being vastly deployed,...

Why Nigerian Creative Agencies Are Not Winning International Awards- Biodun Shobanjo

Foremost advertising practitioner and Chairman of Troyka Holdings, Mr. Biodun Shobanjo...