Sports Marketing

Heineken uses non-alcoholic beer sponsorship to increase market share amid pandemic

Heineken recently announced a sweeping change in its alcohol marketing by entering...

Startimes acquires Laliga broadcast rights

Pay T.V operator, Startimes, has won the right to broadcast the matches of the Spanish...

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

Nigerian Breweries, Nigerian Olympic Committee partner for Tokyo 2020

Pioneer brewing company, Nigerian Breweries Plc and the Nigeria Olympic Committee...

Tecno renews multi-year partnership with Man City FC to deepen consumer engagement

After a successful three-year relationship, Tecno has renewed its strategic partnership...

Sports Marketing: How Man City is building an ecosystem around ‘under-served’ women’s football

Manchester City already sees women’s football as a “strategic investment” ripe...

Making the marketing case for sport sponsorship

As traditional marketing limps, I have been thinking a lot about the challenges facing...