Sports Marketing

Harnessing sports media beyond traditional ratings

As sports audiences spread across television, streaming and digital platforms, brands...

UEFA threatens World Cup boycott as FIFA’s private equity plan puts sponsors at risk

Less than two weeks after Spain lifted the World Cup trophy, football is in crisis. On...

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

LEGO’s latest marketing stunt features a 27-foot World Cup trophy in New York

The LEGO Group has unveiled the world's largest LEGO FIFA World Cup Trophy replica...

The billion-follower vacuum: sports marketing after the Messi-Ronaldo era

The 2026 FIFA World Cup is reviving football's oldest argument — who is the true...

 New York Festivals Advertising Awards® (NYFA) is proud to unveil the esteemed 2026 Sports Executive Jury

Led by Jury Chair Shannon Washington, Partner at 11Ounces, this distinguished panel...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

If sports is the next frontier, PR should be its compass- Nkechi Obi

Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL), has called...

Liverpool FC’s brand revolution

In a world where brand power frequently outranks on-field success, Liverpool FC has...