Tag: SnapChat

Darshan joins Snap to strengthen advertising

By Ibidunni Banjoko Poised to improve ad performance, Snap Inc. the owner of the...

Netflix appoints Gorman, Naylor to lead its advertising business

By Abimbola Mohammed Netflix has appointed a pair of former Snapchat executives...

Africa is taking a dive into the “Metaverse”

By Zion Rufus As it turns out, the next "big thing" after the internet is projected...

Facebook outage: Urgent need for SMEs to diversify their marketing channels

By Zion Rufus After three of the world's biggest social media and messaging platforms...

WPP, Snap Inc. collaborate to deliver AR solutions for brands

  Creative transformation Company, WPP and Snap Inc. has announced a global...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

Snapchat unveils “Show Them Who WE A/RE” campaign to inspire young Black women

  The Snapchat Creative Council has launched its first winning campaign “Show...

Why brands fail at influencer campaigns, what to focus on in 2021

Back in the early 2000s, the idea of social media influencers was a new concept,...

The science of live videos and the art of getting it right

Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what...

Snap adds 13 million daily active users as it gets serious about global expansion

Snap continues to rebound, adding 13 million daily active users to Snapchat this...