Tag: Publicis

Publicis Groupe releases record-high financials, optimistic for 2023

By Zion Rufus For the second year in a row, French multinational advertising and...

Brand purpose should encapsulate viewpoints – Chima

By Zion Rufus Taglines are essential to brand building as they contribute to...

Biggest media account reviews and wins of 2021

By Zion Rufus Just when we thought 2020 was going to be the only year with the...

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

LIA reveals 2021 finalists, winners

  The prestigious London International Awards (LIA), continuing its tradition...

Publicis’ Spark Foundry bags Facebook’s $750 million global media account

Following a seven month competitive pitch which involved some of the world’s...

Global ad agencies market to hit $348.4 billion; WPP, Omnicom Group, others lead growth

By Zion Rufus The global advertising agencies market is projected to hit $348.4...

Omnicom bags Mercedes-Benz global marketing account

Following a six-month pitch against Publicis Groupe, global marcomms leader, Omnicom...

Global ad agencies partner IARD for global initiative on alcohol advertising

  World's leading advertising agencies including McCann, Publicis, and Dentsu...

IPG, Publicis, ad industry explores Unified ID in preparation for cookieless future

The Interpublic Group (IPG) has joined a growing list of ad industry players working...