Personal Branding

Colombia’s new Senator turned her stigma into a campaign strategy and won

Most political campaigns are built around reinvention. Deyci Alejandra Omana Ortiz...

Why Nigeria’s top 0.1% elites are trading boardrooms for Instagram views in Lagos

Africa’s corporate titans are ditching exclusive boardrooms for Instagram screens...

WhatsApp begins username reservations ahead of phone-number-free messaging rollout

WhatsApp has opened reservations for usernames, a new feature that will let users...

Google rolls out Search Profiles in the US to help creators define their presence on Search

Google has launched Search Profiles in the United States, giving publishers and creators...

Experts task media practitioners on research, personal branding

By Felicia Nwosu The need for the journalist of the 21st century to realise that...

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea that...