Tag: Marketing

How taking a stand is helping brands tackle negativity

Marriott and Pinterest have had to deal with fierce criticism – albeit for very...

Unilever’s purpose-led brands outperform

Unilever has announced that its purpose-led, Sustainable Living Brands are growing...

The Gerety Awards 2019 shortlist announced

After 3 weeks of intense judging in 10 capital cities with some of the world's most...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Former NIMN President decries poor output of marketers in Nigeria

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

Primedia unveils South Africa’s largest airport roadside digital billboard

With over 1,000 square metres of roadside digital display already, Primedia Outdoor,...

Cannes Lions starts on Monday

Cannes Lions, the world’s largest festival dedicated to world-class creativity,...

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain...