Marketing

Conscious consumerism to have significant impact on marketing in 2020 – Warc

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said...

APCON soft-pedals on social media advertising regulation

There are indications that the Advertising Practitioners Council of Nigeria (APCON)...

Nexcel Marketing partners Veative Labs to boost STEM education

Nexcel Marketing and Communications Limited has partnered with Veative Labs, a global...

GDM MasterClass: Raising the bar in marketing innovation

Stakeholders from across Nigeria’s marketing and marketing communications industry...

Meet MARKETING EDGE on TV Personality for the Week: Tolulope Adedeji

Tolulope Adedeji has extensive experience in building Brands and businesses. She...

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

AB InBev boss predicts growth prospects for Nigeria’s market in 2020

Marketing Director at ABinBev, Tolulope Adedeji, has taken a critical assessment...

Cannes Lions 2020 Awards open for entries

The Cannes Lions International Festival of Creativity has announced that entries...

Top 10 global consumer trends for 2020 – Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global...

Political Adverts, FMCG top list of APCON vetting in 2019

The Advertising Practitioners Council of Nigeria (APCON) has disclosed it recorded...