Tag: Marketing

Marketers focus more on transactional relationships than emotional loyalty, says study

A new CMO Council study released shows that organisations focus more on money - not...

IMC expert scores industry operations high in third quarter 2019

An Integrated Marketing Communications Industry (IMC) practitioner, Kehinde Salami,...

Innovention Series 2019 highlights the power of ideas in pushing the frontiers of creativity, innovation

Determined to build a generation of confident trendsetters who will not be comfortable...

How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy,...

Adweek holds second-annual Brandweek Summit next month

Adweek, the leading source of news and analysis covering the advertising and marketing...

Ogilvy agency takes Vivo to court over plagiarism

Brand David, an agency that is part of the Ogilvy and WPP group in India, is taking...

Leo Burnett Worldwide gathers for GPC in Chicago

Leo Burnett’s Global CCO Liz Taylor led her first Global Product Committee, setting...

Salami, former EXMAN President decries FG’s inaction over APCON Council

The immediate past President of the Experiential Marketing Association of Nigeria...

P+ Measurement Services introduces Nigeria’s first Broadcast Advert Analytics Report

P+ Measurement Services, Nigeria's leading media measurement and evaluation agency,...

Social media, online video set to consolidate dominance in advertising in 2020, finds Kantar

Nearly half of advertisers admit they don't currently have the right balance between...