Tag: Marketing

Leading a business is much like managing a brand, says Unilever’s boss

Alan Jope said he never had his heart set on becoming CEO but believes the skills...

50 fabulous speakers to feature at 2019 New York Advertising Week

A world-class mix of the industry’s best and brightest would be speaking at the...

Bankole Bags Media Advertising Personality of the Year Award

A Nigerian integrated marketing communications strategist, Rotimi Bankole, has bagged...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and many...

Festival of Marketing unveils this year’s line-up

Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing...

Consumer insight is a critical success factor for brands – Kalu

Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...