Tag: Marketing

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

Dentsu International Appoints Global Presidents of Carat and Dentsu X

Dentsu International has announced two new senior leadership appointments across...

Manufacturers are forced to reduce quality to survive – Muda Yusuf

By Felicia Nwosu Muda Yusuf, Director-General, Lagos Chamber of Commerce and Industry,...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage and...

O2 Academy to hold its Business Masterclass series with Agbons Igiewe

By Abimbola Mohammed 02 Academy, a brand & marketing communications creative...

APCON collaborates with NCC to hold a webinar

By Ibidunni Banjoko The Advertising Practitioners Council of Nigeria (APCON) is...

LinkedIn rolls out new features for content boosting, event ads

LinkedIn has rolled out new features and tools aimed at helping marketers target...

Smoov Chapman rewards winner of In Harmony Challenge with N2.5M cash prize

By Abimbola Mohammed Smoov Chapman, a refreshing non-alcoholic soft drink, has announced...

Baba Awopetu picks strategy and marketing consultancy job at Stragmar

By Abimbola Mohammed Stragmar, a growth-focused strategic marketing consultancy...