Tag: Marketing

Nestlé Nigeria commits to women empowerment, targets rural women

By Oghale Mafuru In line with its Corporate Social Responsibility, Nestlé Nigeria,...

PR practitioners applaud repositioning initiative

By Ibidunni Banjoko Public Relations practitioners have applauded the repositioning...

Immersive communication is new reality for brands’ success – Ozekhome

By Oghale Mafuru The power of immersive communication is gaining prominence with...

TVC host Lola Adedeji LIVE on  BUSINESS SHOW

By Felicia Nwosu TVC will be hosting the Amazon, Lola Adedeji, brand builder and...

Samsung removes ‘Z’ branding from foldable phones

Samsung has reportedly dropped the 'Z' letter branding from its foldable phones...

Integrated solution is key to marketing efficiency – Alegbeleye

By Felicia Nwosu To achieve maximum marketing efficiency, maintain relevance and...

How global brands use trendjacking to birth iconic advertising campaigns

By Zion Rufus In recent years we have seen brands jump on the bandwagon of trendjacking....

Nigeria gets Microsoft’s $200m African Development Centre

By Felicia Nwosu Microsoft, the global technology giant has announced the opening...

Cannes Lions announces 2022 See It Be It finalists

Cannes Lions has today announced the 2022 See It Be It finalists. Six female industry...

BBDO appoints Luiz Sanches, Matt MacDonald as Chief Creative Officers

Advertising agency BBDO Worldwide, has appointed Luiz Sanches as chief creative officer,...