marketing news

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

MARKETING EDGE ONTV will feature Obembe Oluwatosin, Group Managing Director of Luova...

Nigerian IMC industry leaders weigh performance, gaps prospects under global lens

The performance of Nigeria’s Integrated Marketing Communications ecosystem continues...

Dr. Segun Alabi appointed head of communications, media for Omi Eko Project

The management of Omi Eko Project, Lagos State's landmark waterway transportation...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has sent...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for brands...

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took what...

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...

FirstBank introduces exclusive 500-seater bleacher at Carnival Calabar & Festival 2025

FirstBank West Africa’s premier financial institution and financial inclusion services...