marketing news

TikTok is an emerging tech for brand visibility-experts

By Oghale Mafuru TikTok app is one of the fastest-growing apps in the world recording...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Rebranding is the best PR for political parties ahead of 2023 elections-Obinna Inogbo

By Oghale Mafuru As the upbeat to the 2023 general elections gathers momentum,...

MARKETING EGDE on TV hosts Steve Babaeko tomorrow on TVC News DStv Channel 418 at 12:30pm

By Oghale Mafuru Foremost brand-focused, marketing, and advertising television...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Apple still world’s most valuable brand reports Brand Finance

Apple has retained the title of the world’s most valuable brand in 2022. World-renowned...

For Africa’s manufacturers; a new prescription for growth

The days of smokestack economies are slowly winding down. As evidence of climate...

Microsoft’s second quarter revenue hit $52billion, strengthened by Clouds

By Dele Ojo Microsoft Corp has announced its financial results for the quarter...

APCON cracks down on quacks, introduces new vetting regime in April

By Oghale Mafuru In the pursuit of professionalism and strict adherence to ethical...

NIMN President charges practitioners on productivity

By Oghale Mafuru The president of the National Institute of Marketing of Nigeria,...