Marketing Edge

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

NYF has assembled a global panel of respected strategy leaders from top-tier agencies....

Why your marketing AI just became a data protection problem, and what Nigerian brands must do now

Nigerian marketers deployed artificial intelligence, for customer targeting, credit...

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

How Nigerian brands turned Mother’s day 2026 into a linguistic, visual, and cultural showcase- Part 2

If Part 1 of Mother’s Day 2026 demonstrated how Nigerian brands moved from generic...

Can intellectual property outgrow the human face that made it famous?

 For decades, the popular TV cast, Papa Ajasco, was not just a character; it was...

How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing Part 1

Mother’s Day fell on March 15, 2026, and Nigerian brands showed up with campaigns...