No-one is suggesting it’s easy to prove ROI but if marketers want to be taken seriously...
Brand purpose will grow up, eSports will become a big sponsorship opportunity and...
Marketers must be able to demonstrate the value and return of any investment to the...
The National Institute of Marketing of Nigeria (NIMN), has stressed that it is now...
The Honourable Minister for Communications, Barrister Abdur’Raheem Adbayo Shittu...
Marketers across the length and breadth of Nigeria can now heave a great sigh of...
Tony Agenmonmen, a celebrated marketing professional retired recently as Nigerian...
Tony Agenmonmen, former Senior Strategy Manager at Nigerian Breweries Plc and 1st...
