Integrated Marketing Communications

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

LAIF festival celebrates 20 years of crazy, honours Shobanjo with Icon LAIF award

 The Lagos Marriott Hotel hosted a night of glitz, glamour, and splendor. Bigwigs...

‎Edge Awards: Excellence, reward and glamour lighten up Gala

The annual Marketing Edge Awards was upon us! Once again, The Edge Awards raised...

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

Playhouse will continue to stay on the forefront of digital marketing

In this interview with MARKETING EDGE, Tolu Onile-Ere, the Managing Director of Playhouse...

MARKETING EDGE ONTV hosts Marvin Arimi this Wednesday

This Wednesday, April 30, 2025, MARKETING EDGE ONTV will welcome back Marvin Martins...

World PR Day 2022: How GLG Communications hosted the Nigerian PR industry

The World PR Day cocktail reception and fireside conversation held on Friday the...