Integrated Marketing Communications

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...

PEAK MILK CELEBRATES WORLD MILK DAY 2026 WITH RECORD-BREAKING BREAKFAST EXPERIENCE AND NATIONWIDE CATEGORY EDUCATION CAMPAIGN

Leading dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, has successfully...

Betway Appoints Don Jazzy as Brand Ambassador for Nigeria

Celebrated music icon appointed to represent Betway’s brand in Nigeria Lagos,...

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

LAIF festival celebrates 20 years of crazy, honours Shobanjo with Icon LAIF award

 The Lagos Marriott Hotel hosted a night of glitz, glamour, and splendor. Bigwigs...

‎Edge Awards: Excellence, reward and glamour lighten up Gala

The annual Marketing Edge Awards was upon us! Once again, The Edge Awards raised...

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...