Tag: Guinness

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody...

Diageo invites agencies to pitch for £2bn media business

Diageo has called a global media review as it seeks to be "at the forefront of media...

Succession challenge in Nigeria’s Marketing Communications Industry

Lack of succession plans by the founding fathers in Nigeria’s marketing communications...

Guinness Nigeria launches Baileys Delight into Nigerian market

Guinness Nigeria launches Baileys Delight on Friday, March 29. Baileys Delight is...

Nigeria’s brewery sector defies economic challenges to record growth

A recent report has showed that the Nigerian brewery sector has experienced growth...

Weak sales impact performance in brewery sector

In what looks like a complete recovery from the setback of the economic recession,...

Malta Guinness Partners LASPARK to Refresh Lagos Residents at Fair in the Park

Malta Guinness in partnership with Lagos State Parks and Gardens Agency, LASPARK,...

Dano Milk, officially a Guinness World Records certificate holder

After successfully setting a new benchmark in the longest drinks-pouring category...

Dano eyes Guinness World Record in world milk day campaign

Dano milk is set to break into the books of Guinness World Records as it prepares...

Guinness Nigeria flags off Transport and Safety Week 2018

In line with its avowed commitment to promoting road safety and sustainable transport...