Tag: GroupM

WPP launches Choreograph as own first-party data company

Ad giant WPP has brought together specialist data units from GroupM and Wunderman...

Global ad spend to rise by 19% to $762 billion in 2021, says report

By Kasim Bakare GroupM, one of the world's largest advertising media company, has...

WPP makes earth day pledge to reach net zero carbon emissions in four years

WPP has announced its commitment to reaching net zero carbon emissions in its operations...

JPMorgan Chase consolidates $400 million global media account with WPP and Dentsu

Creative powerhouses, WPP and Dentsu, have won the media businesses of American multinational...

Kinetic taps renowned out-of-home leader Keith Kaplan as Global CEO

Kinetic, the leading global out-of-home agency that is part of WPP, has announced...

WPP leverages rapid digital switch, set for recovery

Global agency, WPP is set on a path of recovery after a turbulent year. The world’s...

Wavemaker wins Perfetti Van Melle’s $80 million global media account

GroupM media agency, Wavemaker, has won the global media account of the world’s...

Brands and tech giants come together to launch first digital safety alliance

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media...

MediaCom tops COMvergence New Business Barometer for 2018

…Network’s new business billings hit $2.2bn for the year MediaCom has been...

Global Ad group updates growth projection as Entertainment, Media drives growth in Africa

Facts have emerged that Group M, WPP’s media investment group has updated its 2018...