Digital Transformation

FEMI OBONG- DANIELS General Manager – Cool FM, Wazobia FM

Sector Focus: Media | Broadcasting | Youth Engagement | Corporate Leadership Measured,...

SERGE NOUJAIM Chief Executive Officer – Cool FM, Wazobia FM, Nigeria Info FM

Serge Noujaim is a dynamic force at the helm of Nigeria’s most iconic broadcast...

Rising digital investments to drive content marketing toward $2 trillion valuation by 2032

The global race for consumer attention is rewriting the rules of marketing. Fueled...

Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

The rise of travel media networks in Nigeria

Once upon a time, airlines and travel agencies only offered tickets. Today, they...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is a given....