Creative

Tolulope Medebem: This new cap surely fits

  It was yet another historic moment for the articulate, brilliant, and go-getting...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

Absolut Vodka appoints Ogilvy as new global creative agency

Ogilvy has been appointed as the global creative agency...

APCON, AAAN move to resolve pitch fee challenges in the industry

By Zion Rufus Feelers emanating from the Nigerian marketing and advertising eco...

Omnicom Group remains MTN’s global agency partner

Four years after an epochal global pitch, the second pitch process, which began in...

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...

Cannes opens entries for 2020 guest speakers

 Poised to bring industry’s most important issues to life with talks, debates...

Where are the OOH creative specialists?

Over the years, the OOH landscape in Africa and most especially in Nigeria has witnessed...

The cookie crumble as succession crisis threatens Nigerian advertising

Over time there have been suggestions about establishing a hall of fame for the creative...