Creative

Advertisers, brands pledge to tackle systemic pitching behaviour

By Zion Rufus In an effort to focus on making the pitching process more accountable...

Six Lion-winning charities to receive donations from the Cannes Lions SDG Lions

LIONS has announced that all funds generated from the 2020/2021 Sustainable Development...

How global brands use trendjacking to birth iconic advertising campaigns

By Zion Rufus In recent years we have seen brands jump on the bandwagon of trendjacking....

BBDO appoints Luiz Sanches, Matt MacDonald as Chief Creative Officers

Advertising agency BBDO Worldwide, has appointed Luiz Sanches as chief creative officer,...

Pitcher Awards Entries Now Closing 15 April 2022

The organizers of the Pitcher Festival of Creativity have announced that entries...

Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as...

Our industry is tilted to favor the clients— Creative leaders

By Zion Rufus Stemming from the “unexpected” controversy that followed the...

2022: Consumers will continue to rationalize expenditure— Kayode Oluwasona

By Felicia Nwosu Ad expert and Past President of the Association of Advertising...

AAAN to hold AdCademy Masterclass for CEOs, senior executives in February

By Zion Rufus In collaboration with Henley Business School and AdCademy, Association...

Influx of quacks has become major challenge for our industry— Yomi Olaniwun

By Zion Rufus Bold Brand Buzz CEO, Yomi Olaniwun has identified the influx of...