Content Creation

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record speed....

From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...

Rising digital investments to drive content marketing toward $2 trillion valuation by 2032

The global race for consumer attention is rewriting the rules of marketing. Fueled...

President Tinubu tasks social media influencers on fostering unity with their tools and expertise

President Bola Ahmed Tinubu on Friday called on young Nigerians in the digital media...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up with...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

PepsiCo, VaynerMedia build new creative engine to fuel cultural pulse of consumers

PepsiCo is shaking up its marketing playbook. Specifically, it is adopting a bold...