Tag: Consumer Engagement

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...