Consumer Engagement

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire story...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

BRANDLIFE NIGERIA REAFFIRMS AWARD-WINNING STATUS WITH TRIPLE BRONZE AT EXMAN AWARDS 2025

Brandlife Nigeria, a trailblazer in experiential and digital marketing across Africa,...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

Golden Penny spreads joy in Enugu with grand Food Fest

Golden Penny, a brand deeply rooted in human connection, care, and warmth, once again...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...