Branding

Digitisation must help broadcasters make prove audience reach and attract investment

Charles Ebuebu, Director-General, National Broadcasting Commission (NBC), has said...

‎Industry chiefs chart roadmap for brand building, societal impact at 2026 Impact Summit

‎Executive leaders, brand architects, and marketing communications experts recently...

‎inDrive advances Global South cinema as Alternativa Festival opens 2027 call

Alternativa Film Festival (AFF), a non-profit film initiative supported by inDrive,...

Biodun Shobanjo honoured with Changemaker of the Century Award

In an industry where trends change, technologies evolve and consumer attention constantly...

Axxela earns Great Place to Work recertification

Axxela Limited, a leading gas and power portfolio company in Sub-Saharan Africa,...

Lagos teacher Adeyemo wins 2026 Maltina Teacher of the Year Competition

Busayo Adeyemo of Lanre Awolokun High School, Gbagada, Lagos State has emerged the...

Item 7 go VS Item 7 Move: When does brand similarity become brand exploitation?

By Adetokunbo Modupe The controversy surrounding two Nigerian fast-food brands...

Nigerian Breweries-Felix Ohiwerei Education Trust Fund inaugurates digital learning centre in Abuja

Nigeria’s foremost brewing company, Nigerian Breweries Plc (NB Plc), through its...

Nigerian football clubs are developing talent but missing the business of branding

Nigerian football has long been recognised for its ability to produce talented players...

Lagos Free Zone awards scholarships to indigent students from host communities

Lagos Free Zone, Nigeria's first private special economic zone, centrally located...