Tag: Branding

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...

MTN Group projects significant decline in full-year HEPS, cites forex losses

By Ralph Tathagata As the telecom giant gears up to publish its annual results...

NotchHR appoints Sowole as new MD to drive innovation in HR and CRM solutions

NotchHR is pleased to announce the appointment of Tayo Sowole as its new Managing...

Interpublic Group records fall in revenue as firms tighten marketing, ad budgets

By Ralph Tathagata Interpublic Group has reported a more than 3% fall in revenue...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...

Dawn Rowland named Jury President at 2025 Pitcher Festival of Creativity

By Seun Johnson Dawn Rowland, CEO of Dentsu Africa has been appointed as the Jury...

The Coca-Cola Company reports Q4, full 2024 results

By Ralph Tathagata The Coca-Cola Company has reported its fourth quarter and full...

MTN Nigeria hikes data tariff by up to 200%

By Ralph Tathagata Following the Nigerian Communications Commission"s (NCC's)...

OOH witnessing boom despite decline in traditional advertising – Ashaolu

By Seun Johnson Despite the rapid decline of traditional advertising channels...