Branding

Item 7 go VS Item 7 Move: When does brand similarity become brand exploitation?

By Adetokunbo Modupe The controversy surrounding two Nigerian fast-food brands...

Nigerian Breweries-Felix Ohiwerei Education Trust Fund inaugurates digital learning centre in Abuja

Nigeria’s foremost brewing company, Nigerian Breweries Plc (NB Plc), through its...

Nigerian football clubs are developing talent but missing the business of branding

Nigerian football has long been recognised for its ability to produce talented players...

Lagos Free Zone awards scholarships to indigent students from host communities

Lagos Free Zone, Nigeria's first private special economic zone, centrally located...

Brands, creators explore new partnership opportunities at YouTube PluggedIN 2026

Insight Redefini, in partnership with Woof Studios Africa, has brought brands and...

Axxela celebrates customers, pledges continued service excellence

Axxela Limited, a leading gas and power portfolio company in Sub-Saharan Africa,...

Choose Milk Roundtable: Stakeholders push for clearer dairy standards, labelling

Key stakeholders in Nigeria’s dairy industry have called for greater clarity and...

Top 10 finalists emerge for 2026 Maltina Teacher of the Year competition

The top 10 finalists for the 2026 edition of the Maltina Teacher of the Year competition,...

inDrive launches tricycle service in Nigeria to expand affordable mobility options

inDrive, a global mobility and delivery services platform, has launched its tricycle...

inDrive reaffirms commitment to drivers’ welfare, low commission in Nigeria

inDrive, a global mobility and delivery services platform, has noted with concern...