brand

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

LaPRIGA 2025 lights up Lagos, celebrates a decade of excellence in PR

Lagos witnessed a grand convergence of influence, creativity and professional distinction...

Moniepoint launches ‘Made for Your Progress’ campaign with Victor Osimhen as brand ambassador

Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest for...

Building credible brand image through awards

Award-winning is important in any sector, but for one as unique and essential as...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Moniepoint Launches Remittance App in UK

By Oluwatosin Ajayi In a bold shift to revolutionise the fintech industry, MONIEPOINT...

Adeniba’s birthday, tribute to a timeless icon, an epitome of style, queen of brand storytelling

By Felicia Nwosu On this special day, the world celebrates Bunmi Adeniba, a woman...