Tag: brand

Mercedes Benz appoints new CMO

By Kingsley Odii Melody Lee has been named as the new Chief Marketing Officer...

Nickelodeon introduces new brand refresh

By Kingsley Odii Nickelodeon, the popular children's television network, has unveiled...

Emotional capital as engagement currency: The Davido example

By Felicia Nwosu It is not news that brand owners, music artistes inclusive, in...

Carlsberg initiates global media account review

By Joseph Ekeng Carlsberg, the renowned brewing company, has taken a significant...

Golden Terra Soya Oil Mega-Fill Pack excites consumers

The recent introduction of Golden Terra Soya Oil Mega-Fill Pack to the Nigerian...

Consumers bemoan impending hike in prices as FG announce subsidy removal

By Oghale Mafuru Coming on the heels of the official announcement of the subsidy...

MTN ‘s $320 M Fiber Cable Investment catalyses African Growth

By Joseph Ekeng MTN Group, the largest mobile-phone operator in Africa, has announced...

Adidas adds augmented reality to selling app

By Kingsley Odii Adidas, one of the world’s leading fashion brands, has incorporated...

ARCON announces new rates for vetting digital media

Oghale Mafuru In line with its statutory mandate to maintain highest ethical standards...

MARKETING EDGE ON TV hosts Adeyinka today

By Oghale Mafuru Foremost advertising, marketing and brand centric television program,...