brand

Oduh advocates programmatic advertising for proper audience targeting

By Felicia Nwosu Promise Oduh, Associate Director, MediaReach OMD, has advocated...

ARCON harps on compliance in Christmas message

By Oghale Mafuru In the spirit of the Yuletide, the Director General of the Advertising...

Video content will lead trends in 2023 – experts

By Abimbola Mohammed From start-ups to big corporations, brand awareness will always...

Influencers will continue to drive brand engagement in 2023 – Olabode

By Ibidunni Banjoko Raheem Olabode, Executive Director, CMC Connect, has stated...

Messi’s World Cup win is symbolic – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Marketing and Executive Director for AB InBev,...

Experiential expert lists how brands can achieve customer-centricity in 2023

By Felicia Nwosu Hopewell Efese, Account Director, Connect Marketing Services, has...

How agencies can optimize opportunities in 2023 despite economic headwinds

By Oghale Mafuru As the year winds down, organisations are taking a retrospective...

Poll favours Musk’s outer as Twitter CEO

By Felicia Nwosu and Abimbola Mohammed Elon Musk, the new Chief Executive Officer...

PepsiCo to launch 100 Tesla Semis in 2023

To cut its environmental impact, PepsiCo, the global soda maker, said it is set to...

MARKETING EDGE on TV hosts Ganiyu tomorrow

By Oghale Mafuru MARKETING EDGE on TV, the foremost and leading brand-centric,...