Brand Strategy

MultiChoice’s price slash: Strategic pivot or silent plea for survival?

When a family in Lagos walked into a retailer in November 2025 and found a DStv decoder...

Senate orders full ban on sachet alcohol by December 2025

The Nigerian Senate has directed the National Agency for Food and Drug Administration...

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...

Global footprint, lasting influence: Anietie Udoh named among TheIndustry’s 50 Men of Impact 2025

He does not chase the spotlight; instead, he builds the platforms that power it....

Nigeria’s business future hangs in the balance as Nestlé Nigeria battles back from the storm

Nigeria’s economic climate continues to tighten its grip on businesses across industries,...

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

Nengi Akinola clinches Outstanding Marketing Personality of the Year: The magnetic storyteller turning brands into  legacy of light

Over time, there are certain individuals you may not remember instantly by name or...

FirstHoldCo sustains growth momentum as gross earnings rise 17% to N2.6trn

FirstHoldCo Plc has sustained its growth momentum across core business segments,...

SheGlows 2025: Glo celebrates female staff, their power to thrive

It was an evening of smiles, laughter and inspiration as female staff from across...

The silent reset: Why real change begins where systems fail

In the dusk of what we once called “normal,” familiar rhythms have begun to falter....