Brand Strategy

Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution

1.2 billion people on earth are lonely. That number is not a social statistic. It...

Chowdeck data reveals how Nigeria’s salary cycle dictates consumer spending

Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food delivery...

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

The smartest brands don’t chase culture — they arrive first

A new piece by Oti Ukubeyinje, Consumer Data and CRM leader at Diageo, and one of...

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

LEGO’s latest marketing stunt features a 27-foot World Cup trophy in New York

The LEGO Group has unveiled the world's largest LEGO FIFA World Cup Trophy replica...

Why Nigeria’s top 0.1% elites are trading boardrooms for Instagram views in Lagos

Africa’s corporate titans are ditching exclusive boardrooms for Instagram screens...

The billion-follower vacuum: sports marketing after the Messi-Ronaldo era

The 2026 FIFA World Cup is reviving football's oldest argument — who is the true...

KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

FirstBank confirms appointment of Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications 

 Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional...