Brand Strategy

Marketing Edge Summit 2026: Modernise without losing their cultural identity, Maureen Ifada challenges brands

Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers...

MARKETING EDGE Summit 2026: Africa must move from cultural representation to value creation – Franklin Ozekhome

Franklin Ozekhome, a strategist and creative industry leader, has called for a fundamental...

Marketing Edge Summit 2026: Marketers must protect African culture as economic asset – Steve Babaeko

X3M Media CEO Steve Babaeko has urged brands, agencies and policymakers to move beyond...

African Marketing Strategist on Tomilli Summit Jury

Anietie Udoh, a Nigerian marketing strategist, is among the experts who will serve...

MTN Nigeria becomes first telecom operator in Nigeria to cross 100 million subscribers

MTN Nigeria has crossed a milestone no Nigerian telecommunications company has ever...

Meet MARKETING EDGE 2026 National Marketing Stakehokders’ Summit Panellist — Maureen Ifada

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, brings more...

Meet MARKETING EDGE 2026 National Marketing Stakeholders’ Summit Panellist — Franklin Ozekhome

As the countdown to the 2026 Marketing Edge National Marketing Stakeholders’ Summit...

Diageo elevates Bodam Taiwo to Marketing Director across Africa Partner Markets

Diageo has appointed Bodam Taiwo, a seasoned Pan-African brand and commercial strategist,...

Wave of Nigerian startup shutdowns exposes gaps between venture capital and market reality

Over the past three years, a quiet but significant wave of Nigerian startup closures...

TBWA\Concept launches Edges Nigeria 2026, the First Edges Report in the TBWA Africa Network

TBWA\Concept has officially launched Edges Nigeria 2026, marking a significant milestone...