Brand Strategy

KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

FirstBank confirms appointment of Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications 

 Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional...

Organic Valley appoints TDA Boulder for brand strategy and creative development

Organic Valley, a cooperative owned by more than 1,500 organic family farms across...

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling to...

WPP integrates Google Earth AI to bridge gap between digital behaviour and physical reality

WPP has taken a significant step in redefining how brands understand consumers, becoming...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...