Tag: Brand Strategy

The unspoken crisis: tariffs, economic uncertainty undermine consumer confidence in Nigeria

In an increasingly linked world, the repercussions of global economic conflicts have...

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

Heineken explores First-Party Data options against cookieless future

  Heineken, one of the world’s largest brewers is working towards future-proofing...

Facebook research unveils tips for Nigerian businesses to navigate Ramadan

The Covid-19 pandemic has significantly impacted the way people live, connect, shop...

Volkswagen reassesses brand strategy, rebrands to Voltswagen

  Volkswagen has announced a major rebrand. The German automaker is changing...

Social media strategy for brands seeking customers’ attention

Social platforms are growing exponentially. According to “We Are Social digital...