Brand Strategy

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has sent...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for brands...

International Public Relations Network (IPRN) announces Boucles Africa as Nigerian Member firm

The International Public Relations Network (IPRN), a global alliance of independently...

What readers cared about most in 2025: MARKETING EDGE’s top stories

Looking back at 2025, the stories that captured readers' attention reveal a year...

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and courteous...

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

Meta faces scrutiny over scam ads tied to China advertising growth

Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, is facing...

Guild of Photojournalists: AI has come to help, not replace – Dr Ikem

Dr Victor Ikem, the keynote speaker at the 2025 Guild of Photojournalists event,...