Brand Storytelling

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives arrived...

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...

How brands welcomed 2026: A shift toward meaning

Not every New Year arrives with noise. Some emerge silently, in the steam rising...

‘Tis the season to create: How brands told Christmas stories without saying a word

The festive advertising scene has always been bustling with activity. Each brans...

When Christmas became a canvas: How brands turned festive familiarity into creative currency

Christmas advertising seldom involves surprise. The colours are conventional, the...

Ilabeshi Gabriel named outstanding marketing & communications professional of the Year at the 2025 Marketing Edge Awards

Ilabeshi Gabriel, Group Head of Marketing and Communications at CapitalSage Holdings,...

EDGE Awards 2025: Kayode Olagesin wins lifetime achievement honour in experiential marketing

The 13th annual EDGE Awards was a night to celebrate marketing innovation and excellence....

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign, a...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...