Brand Storytelling

‘Tis the season to create: How brands told Christmas stories without saying a word

The festive advertising scene has always been bustling with activity. Each brans...

When Christmas became a canvas: How brands turned festive familiarity into creative currency

Christmas advertising seldom involves surprise. The colours are conventional, the...

Ilabeshi Gabriel named outstanding marketing & communications professional of the Year at the 2025 Marketing Edge Awards

Ilabeshi Gabriel, Group Head of Marketing and Communications at CapitalSage Holdings,...

EDGE Awards 2025: Kayode Olagesin wins lifetime achievement honour in experiential marketing

The 13th annual EDGE Awards was a night to celebrate marketing innovation and excellence....

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign, a...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...